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Bakery Buisness Blog

The best homemade brownie recipe with a shiny top and chewy edges

The best homemade brownie recipe with a shiny top and chewy edges

 These brownies are made the old-fashioned way with one bowl and mixed by hand. They only take a few minutes to make and there’s also a good chance you already have the ingredients available. Let me walk you through the steps for making the perfect…

The Ultimate Guide to Freezing Baked Goods

The Ultimate Guide to Freezing Baked Goods

Consider this your complete guide to make-ahead baking! Here I include all my freezing & thawing tips and how-to’s, plus my favorite baked goods to freeze. Baking is a favorite pastime of many people. Whether you dabble in it for fun, or you are a…

My Favorite Shelf-Stable Buttercream Frosting Recipe

My Favorite Shelf-Stable Buttercream Frosting Recipe

Are you looking for a professional buttercream frosting recipe that is shelf-stable? This non-refrigerated frosting recipe is the perfect baker’s frosting recipe to use in your cottage foods home bakery business because it contains no dairy products and tastes delicious! 

Cottage foods approved recipes

The question I get asked most by cottage foods bakers is how can I make my recipes taste like they should when we can’t use the ingredients we love? While it’s true that selling baked goods from your home means making changes and adhering to the cottage foods laws, it doesn’t mean it’s impossible to recreate your favorite recipes using nonperishable ingredients. 

You just need new cottage foods bakery-friendly recipes instead. That’s why I’m super excited to share this recipe today. 

Jump to Recipe

My professional baker’s frosting recipe

If you’ve been around my website before, you probably know that I used to own and operate a chain of cupcake shops. 

We were known throughout the midwest for our buttercream frosting and people went BANANAS for it! 

The recipe that I’m sharing today isn’t the same (because that one had butter and milk) but the baker’s technique is the same. 

Promotional image for shelf stable buttercream by home baking expert Allyson Grant

Is buttercream shelf-stable

Shelf-stable foods are those that can safely be stored at room temperature in a sealed container. This recipe has no dairy ingredients that require refrigeration, so once you mix the recipe you can store it unrefrigerated for up to 7 days. 

How do I make grocery store style buttercream frosting

Customers love the taste of Grocery store-style frosting. This tastes like grocery store bakery frosting because it is whipped. Grocery store whipped icing recipe uses shortening and flavorings instead of real butter.

The technique of whipping frosting is great because:

  • It makes it easier to ice cakes 
  • It increases the volume and goes further
  • Customers love it!

What is the most stable buttercream frosting

Ask any baker and they will probably tell you that they have different frostings for different uses. One of the types of frosting I often needed was heat-stable frosting. 

Summertime weddings that get set up outside require cakes and cupcakes that can hold up to warm weather. 

This recipe holds up well in warm weather and is perfect for things like outdoor summer weddings or selling cupcakes at the farmer’s market. 

Does Buttercream frosting need to be refrigerated

This non-refrigerated frosting recipe can be stored at room temperature in a sealed container. 

To save time, it can also be mixed in bulk and stored in the refrigerator or freezer. 

How to add flavor to buttercream frosting

If you’d like to change the flavor of this buttercream frosting you can! Just mix it according to the recipe directions, and then add your flavoring of choice. 

My favorite flavorings are baker’s emulsions. An emulsion is like an extract but instead of the flavoring being suspended in an alcohol base, it is suspended in a water base. 

This is great for frosting flavoring because you do not cook the alcohol out of the recipe as you would with baked goods. 

Promotional image for shelf stable buttercream frosting by home baking expert Allyson Grant

Lorann Oils makes the best emulsions! Here are a few of my favorites:

  • Almond- love this in cookie frosting!
  • Princess Cake and Cookie- give your frosting a wedding cake flavor!
  • Cheesecake-for cottage foods safe cream cheese frostings.
  • Coffee- perfect for that rich mocha flavor.
  • Butter- use as a base for the vanilla frosting.
  • Lemon – Amazingly intense natural lemon flavor.

You can also combine the flavor oils for a more unique taste. I like Princess, Lemon, and Almond for a signature wedding cake flavor.

A word of caution, the flavors are very concentrated, so a little goes a long way. Start with just a drop or two and add more if needed.

Hi-ratio shortening for a creamier frosting

I like to use a high ratio shortening whenever I can because it acts more like real butter in the recipe. If you can find high ratio shortening, you will get a glossier and smoother frosting by using that in the recipe.

If you can’t get high ratio frosting, then you can substitute a more traditional shortening like Crisco. It will work for the recipe, but won’t have the same creamy mouthfeel and texture.

Shelf Stable Buttercream Frosting

This non-refrigerated frosting is perfect for home-based cottage foods bakers who can not use dairy products in their recipes
5 from 1 vote
Prep Time 30 mins

Equipment

  • Mixer with whip attachment

Ingredients
  

  • 1 cup Sweetex High Ratio Shortening 8 oz
  • 7 cups Powdered Sugar 2 lbs
  • 2 tbsp Water
  • 1 tsp Loranne Princess Cake and Cookie
  • 1/2 tsp Salt

Instructions
 

  • Using your mixer with the paddle attachment, whip the shortening on medium speed for about 5 minutes or until very light, scraping the sides of the bowl as needed.
  • Add the Loranne flavoring, water and salt and mix to combine.
  • Add the powdered sugar, a few cups at a time and mix until all the powdered sugar has been combined.
  • Remove the paddle attachment and switch to a whip attachment. Whip the frosting mixture on medium until it is very light. This is the trick to making it taste like bakery frosting, so don;t skip the whipping part!
  • The frosting is now readty to us. If you prefer a thinner frosting for icing cakes, just add 1 tsp of water at a time until you have your desired consisitacy.
  • Frosting can be stored at room temperature in a tightly sealed container for several weeks. You can also freeze the frosting in smaller qualtities and defrost at room tep=moerature as needed.

Final thoughts

If you are looking for a professional baker’s frosting recipe that is similar to grocery store frosting, then give this a try! You’ll love the convenience of non-refrigerated ingredients, and your customers will love that it tastes like their favorite bakery-style whipped frosting.

Don’t be discouraged if you are a new cottage baker and your list of prohibited ingredients doesn’t allow you to bake like you are accustomed to. Just swap out your old recipes for new cottage bakery-friendly recipes like this one!

If you liked this recipe let me know in the comments and I’ll share my shelf-stable cream cheese frosting and chocolate baker’s frosting recipe too!

Allyson Grant home baking expert
A Step by step guide for planning the perfect home bakery dessert menu

A Step by step guide for planning the perfect home bakery dessert menu

Planning the perfect menu for your home bakery is no easy task. Before you add your favorite dessert or pastry to your menu, you need to decide how your new bakeshop will profit, and stay organized as you design your menu. Let’s get started with…

The Secret to a Successful Home Bakery Business

The Secret to a Successful Home Bakery Business

The best way to grow your home bakery business is to fill your baking schedule with prepaid orders. If you’re ready to learn how to do this then keep reading because I’ll show you what successful home bakers are doing to have more profit and…

Do I Need an LLC to be a Legal Home-Bakery?

Do I Need an LLC to be a Legal Home-Bakery?

 If you are just getting started learning about how to have a legal home bakery, you’ve probably wondered if you need to form an LLC. In this post, I’ll answer some frequently asked questions and share my personal experience with forming an LLC for my baking business.

Disclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is entirely up to you

What kind of legal paperwork do you need for a home bakery?

Your state requirements are the first place to start when it comes to finding answers about your legal paperwork. You’ll need to know about :

  • Licenses
  • Permits
  • Taxes
  • Required courses
  • Business insurance

If you are looking for an all-in-one resource for learning about home bakery requirements, check out my Home Bakery Start-Up Bundle.

What is the difference between LLC and a sole proprietor?

Look, we didn't get into this because we want to be lawyers, right? Let's make this as simple and easy to understand as possible. There are several possibilities for how your business will be classified.

Is a Sole proprietorship right your home bakery?

This type of business formation is simple and inexpensive. It's easy to register, and easy to file your taxes by just including your business losses or gains on your personal taxes. Sounds good, right? Well, hold on. There are a few downsides to a sole proprietorship. What if you want to go into business with a partner? Of you have assets that you need to protect?

Does your home bakery need an LLC?

An LLC stands for a limited liability company, and it does just that. It limits your liability should something go wrong. An LLC separates your business assets from your personal assets. When it comes time to pay taxes, you will probably need help from an accountant or bookkeeper. The LLC actually does not pay taxes. You as the individual pays for the business income or loss.

Which business structure is right for your legal home bakery?

The best way to know which type of business structure is right for you is to consult a professional. When I first started out as a small bakery I was a sole proprietor. I did not have any employees and ran a fairly small operation. As the business grew, I needed more help running things. My accountant advised me when it was time to upgrade my business formation. I highly recommend using professionals like bookkeepers, accountants, and lawyers whenever needed. The DIY mindset can hold you back sometimes, and unless you have a background in legal matters it's best to leave that to the pros!

When should I switch from sole proprietor to LLC with my home bakery?

You may consider switching from your sole proprietorship to an LLC for a few reasons. If you started small and your business is growing you may have new needs.

  • Do you sell to a much bigger audience? That can increase your exposure and leave you feeling more vulnerable.
  • Are you selling to stores? Some states allow cottage bakers to sell to retail stores. You might want additional protection in this case.

Look at your situation and see if you are needing additional protection. You can also consider adding additional coverage to your insurance policy in these situations.

How do I file an LLC?

There are several steps involved that can get quite complicated including how you name your LLC, and written articles of organization and operating agreements. When I switched to an LLC in my baking business, I used a professional to do my filing for me.

Nowadays, you can complete the entire process online. Services like Zen Business offer fast and simple LLC formation as well as registering your sole proprietorship with the secretary of state for you. They deliver the completed documents to your Zen Business account dashboard and remind you when things need to be filed and renewed.

Summing it up

Starting up a legal home-based bakery takes some work, and it's important to protect yourself and do things the right way. Only you can say which type of business formation is right for your bakery business, but if you are like most home bakers, you want to protect yourself, your home, and your assets. You never know how big your business will grow, so if you start as a sole proprietor, you may eventually want to change your business structure to an LLC. Using online services to help file your papers quickly and accurately is the way to go!

If you enjoyed this articly, then check out some of my other recent blog posts

Allyson Grant Better Baker Club
The Ultimate Guide to Writing a Bakery Business Plan

The Ultimate Guide to Writing a Bakery Business Plan

  Are you ready to get all those bakery ideas out of your head and onto paper but you don’t know where to start? You’re going to want to read this full post because I’m breaking down the process in an easy step-by-step tutorial that…

Adorable and Trendy Home Bakery Treats

Adorable and Trendy Home Bakery Treats

Adorable and Trendy Home-Bakery Treats Looking for inspiration and new ideas for trendy bakery treats to sell? Today I am super excited to showcase the creations of two home-based bakers. They will be sharing all the details of how they make these super cute Cookie…

Naming a Bakery Business: The Biggest Mistakes You Don’t Want to Make

Naming a Bakery Business: The Biggest Mistakes You Don’t Want to Make

Are you stuck on choosing a bakery name and it feels like all the good names are taken already? Today on the blog I’m sharing my strategies for naming a baking business as well as a very big mistake I made with my own bakery.

Read this article to the end to get all my helpful tips and make sure you don’t make the same mistakes I did!

What is the process for naming a bakery?

If you’ve been reading my blog for a while, then you might know that I used to own a chain of cake and cupcake stores. When I originally opened my first store in 2007 I called it Daddy Cakes.

Get creative and think outside the box

My 4 year old actually came up with the name. I had been practicing my cupcake baking with three different size pans. While she played in the kitchen, putting colorful papers in the pans, she declared the smallest size was the baby and the jumbo was the daddy.

When you know…you know!

As soon as she said it, I knew it was my new name. Daddy Cakes! I loved it and it passed almost all of my criteria for a great bakery name. but keep reading to the end to see what went wrong.

5 awesome tips for choosing the PERFECT home bakery name

Naming your bakery is a big undertaking and only you will know when you land on the perfect name. You can avoid costly mistakes by following these 5 tips that I’ve developed after naming my bakeries and making a few mistakes along the way.

Keep spelling in mind when naming a business

The first and perhaps most important tip is to have a name that is easy to spell. People will be searching for you online and you want their search to be quick and simple. Capture their attention span by having a name that they can easily search and find.  

Remember that your bakery business may change

My second bit of advice is to choose a name that says what you do, without locking you into a too specific niche. You may decide to expand or add other product lines later. Broad categories are okay but don’t be too specific. 

Stand out with a unique bakery name

My third tip is to make yourself unforgettable! Avoid generic words like:

  • sweets
  • treats
  • confections
  • memories
  • home bakery

Your name will be hard to remember when the time comes to make a recommendation or get a call for repeat business. Use uncommon words to stand out from the crowd and be memorable!

Your Business Name Should Be Easy to Pronounce

My fourth tip is to have a name that people can actually say! My first business was called Boulangerie Philippe. I sold French pastries and I used the family name for our 4th generation business. It meant a lot to me to continue the family legacy, but it was so difficult for non-French speakers to pronounce!

My advice is to try to avoid difficult to pronounce words or family names in your bakery.

Consider using a business naming service to name your bakery

Are you still having a hard time coming up with a name for your business that sounds unique and isn’t being used? Business naming companies are available to help you!

Here’s a list of resources for getting help with your bakery name:

  1. Namelix– helps you create a short, brandable business name.
  2. Oberlo– enter a keyword and get business names instantly
  3. Bakery Name Generator- this is part of Fantasy Name Generator and is often used by writers. You can keep refreshing until you find a name you like!

Try my brainstorming technique for bakery business naming

Now that you know my 5 secrets to the perfect bakery name, you can start to craft your own name.

Start by putting pen to paper and writing down every name you can think of without editing yourself. Just write down everything in your head in a “brain dump” style.

Next, draw a line through any names you don’t like and narrow down your list Make sure you have given consideration to the 5 tips outlined above! Keep reading to see what to do once you find the perfect name.

What to do when you find a good bakery name

Now that you have found a good business name you’ll need to take a few steps to protect yourself and follow the laws. Checking to see if anyone else is using that name and then protecting it from anyone else using it are critical steps that you don’t want to skip. 

Check if the name is available

The easiest way to see if your bakery name is available is to do a google search. See if anyone else is using the name, or the social media handles that you want. 

Check to see if the bakery name you want belongs to anyone

Even if you search google and don’t see any other businesses using your name, someone could be planning to use that name. Check to see if there are any registered owners of the business name by doing the following:

  • Search fictitious name registry in your state. Just search fictitious name+ your state. 
  • Check with the US Patent and Trademark Office to see if anyone has a trademark registered for the name you like. 

How to protect your home bakery name 

To make sure that someone else doesn’t start using your name, or worse: steal your name, you need to register it. The exact ways vary from state to state, but here are some of the ways you can protect your home bakery name: 

  • See if your state requires you to list it as a DBA
  • Buy the domain name for your business name
  • Search “register a business in + your state” to see if there is a state registry
  • You can register your business with the IRS. Click here to learn how.

The biggest mistake I made as a bakery owner

I mentioned at the beginning of the article that I made a very big mistake when naming my bakery that almost cost me everything! here’s the rest of the story:

Don’t rely on an internet search to secure your business name

I chose the name Daddy Cakes for my cupcake shop. After doing internet research, and not finding anyone using the same name, I registered it with my state and the IRS. 

Getting on TV exposed my business name to millions

For the first year, I was in a small shop in a small town, then I was asked to appear on the Food Network on a show called Cupcake Wars. That show brought me national exposure. A pancake company in a different state saw that I was using the name and decided to send me a cease and desist letter!

Trademark your business name to protect others from using it

By the time I received it, I had already expanded my original store into a much bigger location and had plans underway to open my second store. Changing names just wasn’t an option. I had custom signage, logos, company vehicles, and merchandise all branded with the Daddy Cakes name.

Save money and name your business properly the first time

It turns out that we both began doing business with the name in the same week of the same year. It was really hard to prove who used the name first, but this company had filed for a trademark before us. To make a long story short, the entire process of protecting the name cost over $18,000, and I ended up changing my name in the end! 

What’s the bottom line when it comes to naming a home bakery?

I hope you have been able to find some useful information. Choose a name that is easy to spell, that conveys a message, and is unforgettable at the same time. Take the time to check for the availability of the name and then register it to protect yourself. Most importantly, learn from my mistakes!

If I had read an article like this I may have saved myself lots of time and money. I hope I’m able to help you save time and money by avoiding the mistakes I made!

Allyson Grant Better Baker Club
Print Your Own Home Bakery Labels

Print Your Own Home Bakery Labels

Everything you need to know about home bakery labels Would you like to learn how you can follow your state rules for home bakery labels and print your own labels at home? Today I’m sharing a video tutorial for how you can use free online…

5 ideas for starting a bakery from home in 2021

5 ideas for starting a bakery from home in 2021

Are you considering starting a bakery from your home? Gathering ideas and information can be so overwhelming. That’s why you’re going to love this list of 5 ideas that actually work! These systems are tested and proven successful by home bakers who are making money…

Top Three Tips for Designing a Bakery Logo

Top Three Tips for Designing a Bakery Logo

Are you planning a bakery and ready to design your bakery logo? Maybe you‘re hesitant to choose a theme because of so many bakery logos looking the same, or you wonder what style of bakery logo will be best for your baking business?

Today  I’m going to share three things I’ve learned about bakery logos and my experience with the logos I’ve used.

bakery logo

What not to do with your bakery logo

The biggest mistake people make with bakery logos is thinking small. Think about all the ways you will use your logo. It needs to be reproducible in a variety of situations. Even if you are starting small, you will grow into a bigger business so the logo you design now should reflect what your bakery will be in 2-5 years. 

Choose a style of bakery logo

The first decision you need to make is to choose a style for your logo. The style you choose can reflect your style or the baked goods that you create. 

The vintage logo

Vintage bakery logos incorporate a nostalgic graphic that matches your homemade baked goods and gives people a comforting feeling. Visuals like a rolling pin, whisk, or an oven are paired with a nostalgic design.

The modern logo

Modern bakery logos are all about minimalist design and a good font choice. There are more white spaces and strategic uses of color that make this a popular choice. 

Consider a slogan to go with your bakery logo

Your brand voice

Think of your brand voice as little promises your brand makes to its customers. What is unique and special about your baking business that sets you apart? 

What you sell

Do you specialize in a particular product or have a specific niche? You can use that to create a slogan for your business and become more memorable to your customers. 

 

bakery logo

What not to do with your bakery logo

The biggest mistake people make with bakery logos is thinking small. Think about all the ways you will use your logo. It needs to be reproducible in a variety of situations. Even if you are starting small, you will grow into a bigger business so the logo you design now should reflect what your bakery will be in 2-5 years. 

Don't use fine print or small graphics on your logo

Choose a design that does not have too many small details. I learned my lesson the hard way and paid for several logo revisions because  I had small dots on my cupcake bakery logo. Picture your logo in many different applications. You will use your logo:

  • Printed on a banner
  • On business cards
  • Vinyl stickers or your car or shop window
  • Screen printed on a shirt 
  • Embroidered on an apron

Don't use an image that may change on your bakery logo

My second baking business was a cupcake shop and it had a logo with the top swirl of a cupcake. I still love that logo, but the design was implied cake. expanding into coffee, lunches and other foods can be harder when your logo denotes something different. 

The wrong font choice for your bakery logo

In my baking businesses, my first logo was a vintage reproduction of an old family logo. It had a font that was available on most software programs and that made it easier to reproduce. This comes in handy when you need:

  • Company t-shirts
  • Printed brochures and business cards
  • Merchandise to sell

How to design your bakery logo

You don’t need to be a graphic designer to have a bakery logo. There are many options available for bakery logo creation. 

Have someone make it for you

One option for your bakery logo is to pay to have someone design it for you. There are several options with price ranges for any budget. Check out these graphic design sources:

Design it yourself

You can use free graphic design resources to begin designing your logo. There are several options available. 

 

Summing it up

A great logo stands out and makes people remember you. Think about what you want people to remember most about you and incorporate that into a logo that reflects your style. Think about all the ways you will be using your logo now and in the future and make sure the graphics and font look good when you reproduce them. 

Allyson Grant Better Baker Club
Baker Shares Her Farmer’s Market Experience: Here’s What She Didn’t Expect

Baker Shares Her Farmer’s Market Experience: Here’s What She Didn’t Expect

How did a family farm that relied on the weekly farmers’ market pivot its business to continue to sell baked goods during the pandemic? If you are a baker or a farmer’s market vendor, looking for ways to adapt your business to the “new normal”…

5 Things Every Cottage Baker Needs in Their Home Bakery Kitchen

5 Things Every Cottage Baker Needs in Their Home Bakery Kitchen

You’ve made the decision to start your own baking business, but how do you get your home bakery kitchen set up for success? I’m sharing my best tips and top pics for supplies to help get you the organization, storage, and efficiency you need to…

Should You Make an E-commerce Website for Your  Baking Business?

Should You Make an E-commerce Website for Your Baking Business?

Do you need a website for your baking business but don't have a big budget for a web designer?

Would you like to learn how to create a free and easy website that allows your customers to order online, and choose to pick up or have delivery options?

You're in the right place because  I'm going to show you how you can create a free website that has online ordering functions to help you adapt your business to your customer's needs.

Disclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is entirely up to you

website for food business
Create your online store and start selling. Try it today at Weebly.com!

How to build an e-commerce website for your baking business 7 easy steps

In this website tutorial, I will be using Weebly to create an e-commerce website for demonstration purposes. If you would like to see what my finished website looks like, you can check it out here. This is the type of website we will be building, so make sure you like it before you get started.

Get prepared before you begin building your website

Building your website will seem less hectic if you are organized before you start.  Here is what you will need to build your website:

  • A few hours time
  • Your business menu with prices and descriptions
  • Photos of your products and a few behind the scenes images
  • Logo- helpful, but not required
  • Bank account information for payment processing
Selling home baked goods online step one

The first step is to set Up Your Weebly Account

To get started, you will need to set up a Weebly account. You can click here to get started. If you already have an account, you can sign in from this link as well.

I chose to use Weebly because I think they are great for small businesses. The templates are very customizable, their drag-and-drop building tools are simple, they have an easy to use online store for beginners or small businesses on a budget.

After you create an account you will be prompted to choose an account for business or personal. Look carefully at the screen and you will see that the business option is a Square account that will require you to purchase a domain name. For this tutorial, choose a personal account with Weebly.  You will still have the option to create a website with online ordering functions.

Weebly website for food business

The next screen you will see is going to ask about the functions you need from your website. Select the option for creating a website with an online store.

Weebly website for food business
Weebly - Websites, eCommerce & Marketing in one place.
Selling baked goods online step 2

Step two is to secure a Domain

Pick a simple domain name that identifies your business. Keep it short, simple, and obvious. If you already have a business name, you can search here to see if it is available as a domain name.

If you want to have a dot com domain name you will need to be on one of the paid levels for Weebly. Otherwise, you will have a .weebly.com after your domain if you remain on the free level of service.

You will have the option to upgrade your domain name at any time.

Step three online ordering website

Step number three is to add products to your website

This is where you tell a story about each one of your products as well as provide descriptions, prices, and any other important information. You'll want to have high quality, clear photographs. For tips on taking good food photos with your smartphone camera,  check out this recent article I wrote.

Add all of your products before moving on to the next step.

 

Weebly website for food business
online ordering website step number four

Step number four is to set up your store page

Your store page contains information about your business like name, address, email and phone number. THis is also where you will enter a physical location to program your sales tax rate. YOu can access your store page by going to

Weebly website for food business
online ordering webiste step five

Step number five in creating a website for your baking business is to add categories

Categories help your customers navigate around your site and easily find what they are looking for. You can create categories like Cakes and Cupcakes, Bread, Cookies, and Celebrations. Remember that you can also put products in multiple categories.

To create your categories go to Items>Categories and group your items together in categories that make sense to your customers.

Selling baked goods online promotional material by baking expert Allyson Grant

Step number six is to set up Pick Up and Delivery

Weebly recently introduced the curbside pick up feature on their platform to meet the demands and needs of businesses during the pandemic. If you are selling food online, you can now enable curbside pick-up as an option for your customers.

Be sure to fill in the customer instructions for what to do when they arrive. You can have them text upon arrival, as well as give them instructions on parking, and average wait time.

Click set up> Pick Up> and toggle to enable curbside.

 

Weebly website for food business

You can also set pick up hours here. It won't affect store hours. Just set the pick-up days and times that you will offer to pick up.

Next, you will need to select a prep time. You can select a time that covers all orders or set up prep times at the item level. To set up times at the item level, go to the settings for each item.

Another thing you can do is limit the amount of an item that can be ordered. You can select pick up order limiting.

Screenshot 2021-02-06 114434
7

Step Number Seven is to customize your website

Up until now, you have been working in the dashboard or backend section of your website. Now it is time to customize the photos and settings on your actual website.

Weebly has a very user-friendly drag and drop feature for customizing your website.

For a more in-depth tutorial on customizing your site, be sure to watch the accompanying video.

I will link it here asap.

 

Now you have a simple e-commerce website for your baking business

Now you've learned how to get started with your Weebly e-commerce account. As you have seen, it is easy to make changes, updates, and customizations to your site. With the help of online ordering, you can now meet the needs of your customers who want the option to have curbside pick up and even delivery.

Let me know in the comments how your website turned out and feel free to leave a link if you would like to show it off!

 

https://betterbakerclub.com/wp-content/uploads/2019/10/cropped-Allyson-1.png
Solutions tag line
The Complete Guide to Selling Baked Goods at the Farmers Market

The Complete Guide to Selling Baked Goods at the Farmers Market

If you’re ready to learn about selling baked goods at the farmer’s market, you’re in the right place! In this complete guide,  I’ll be covering everything you need to know about getting started selling baked goods at the farmer’s market. I’ll cover how to start…

Complete List of Instagram Captions for Your Bakery

Complete List of Instagram Captions for Your Bakery

Are you a baker, blogger, or foodie who struggles to come up with interesting Instagram captions for your bakery posts? Are you looking for more engagement when you share the pictures of your baked goods? You’ll want to keep reading because I am sharing my…

Wedding Cake Business Made Easy

Wedding Cake Business Made Easy

Are you looking to grow your wedding cake business? Do you wish there was an easier way to keep track of deposits and payments made on your cake orders?

I’m going to share with you how the features of Square Payment Processing have dramatically helped me with invoicing, appointments, and payments.

Affiliate DisclosureIf you click on a link in this post and activate an account or buy hardware from Square, then I get paid. This is called an affiliate commission. It doesn’t cost you anything and you do not pay more for the product. This is how I make money from my blog and am able to continue to provide valuable content for my readers.

Create and send invoices for your wedding cake business

When I was first getting started in the wedding cake business, I used to hand write all my special orders and staple receipts to the contracts. I had a hard time keeping track of payments made and balances due. My customers would come in to make payments on their cakes and I wasn’t keeping all their information up to date .  It definitely did not give them confidence in me as their baker.

With Square I can create and send invoices right from my phone in a professional looking format.

Square keeps track of down payments and partial payments. I can also send a balance due with their final due date. This made my life so much easier and my customers appreciate it too.

Want to read more about taking special orders in your baking business? Click here.

Program automatic discounts

Part of my success at bridal fairs is offering a promotion to people who book with me on location. Some of the ways I like to use discounts are:

  • program a bridal fair discount and encourage them to book onsite. 
  • Offer incentives to book at cake consultations.

Square’s discount features are easy to set up and they are customizable too!

Growing your wedding cake business with a customer directory

Customers can go paperless by simply opting for a digital receipt and entering their email address at the time of check out.  Now every time I make a transaction, I’m building my email list! I can even add notes about my customer’s preferences in the customer directory.

  • Bride will be dropping off color swatches in March.
  • Best friend is picking up cake. 
  • Customer loves strawberry shortcake. Call her when we make it again.

This feature helps me to take great care of each customer and give them outstanding service.

Schedule tastings and consultations appointments

I have a little seating area in my bake shop for consultations. Although it is a small space, it’s where I do all of my consultations and do most of my bookings.  

I meet with my customers and they taste cake, look at photos and I give them quotes for their order. Although its a simple process, keeping my tastings booked helps me better fill my availability calendar.

Schedule tasting times online

No more lengthy phone calls and carrying around a calendar to book tastings. Now my customers can go online and choose the appointment that fits their schedule best. 

Send out an automated reminders

Reminders help me cut down on no-show appointments. The client gets a text message reminder several times before their appointment with me. 

Take a payment

I charge a fee for my wedding cake tastings  and with Square appointments, I can set it to require a payment at the time of scheduling. When I require a payment on a consultation it cuts down on my no-show clients. 

Customize consultation times

This is where I set the times that I am available for consultations. It varies throughout the year, so I update it as needed. During wedding booking season I try to do tastings more frequently. Square appointments lets me make seasonal changes to my appointment calendar.

Let’s wrap this up…..

Square Point of Sale, I’m a fan!

I’ve been able to see a big improvement in my custom cake business since using Square Point of Sale. It helps me book my custom cake calendar for the year.

I now sell more cakes and give better service to my clients. Now I have an easy way to take payments in full before pick up and delivery.

Click here to view all of the features Square has to offer

Affiliate DisclosureIf you click on a link in this post and activate an account or buy hardware from Square, then I get paid. This is called an affiliate commission. It doesn’t cost you anything and you do not pay more for the product. This is how I make money from my blog and am able to continue to provide valuable content for my readers.

Click here to get a Square Point of Sale for your baking

Allyson Burns Better Baker Club
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