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How to Host a Virtual Cookie Decorating Party

Hosting a virtual cookie decorating party is a great way to expand your reach and increase sales! In this post, I’m sharing exactly how to set it up and make it a fun, profitable experience for your baking business.
virtual cookie decorating party

DIY Cookie Kits vs. Virtual Cookie Decorating Party

Let’s start by understanding the difference between a DIY cookie kit and a virtual cookie decorating party:

  • decorate your own cookie kit is a box of cookies, icing, and decorations that you can buy to decorate on your own, whenever you want. It’s a fun, self-guided activity without live instruction.
  • virtual cookie decorating party is a live, online event where you and others decorate cookies together with step-by-step instructions from a host. You still get a cookie kit, but the best part is that you do it as a group and can chat and share your creations during the party.

Why Host a Virtual Cookie Decorating Party?

With a virtual decorating party, you get to showcase your skills and bring people together for a fun event—all from the comfort of your kitchen.

First, you sell cookie kits to your customers, then you host the decorating party online. It’s a win-win! Whether you’re a seasoned baker or just starting out, virtual cookie parties are a great way to reach a larger audience.

This type of event helps you connect with customers and create a memorable experience beyond just selling baked goods. If you’re looking for a creative way to engage your audience and boost sales, keep reading—I’ve got all the details for you!

virtual cookie decorating party

Planning Your Cookie Kit for a Virtual Cookie Decorating Party

One of the first things you’ll need to do is plan your cookie kit. These kits typically include undecorated cookies in various shapes.

Here’s a list of what typically goes in a DIY cookie kit:

  • Undecorated cookies (in various shapes, such as a Christmas tree or heart for Valentine’s Day)
  • Icing bags (with different colors of icing)
  • Sprinkles or edible decorations (variety of shapes and colors)
  • Instructions (step-by-step guide or decorating tips)
  • Personalized note or label (to add a special touch)

If you’re looking for a reliable sugar cookie recipe, check out my favorite rolled sugar cookie dough that doesn’t need to be chilled. It’s perfect for a same-day baking and decorating session!

To decorate like a pro, you’ll also want a tried-and-true royal icing recipe. I recommend this royal icing recipe that uses meringue powder instead of egg whites—perfect for easy and safe decorating!

virtual cookie decorating party

Customization and Dietary Accommodations

If you’re hosting a group with dietary restrictions, be sure to ask about dietary accommodations when ordering your cookie kits. Many bakers offer gluten-free, nut-free, or vegan options, so everyone can join in without worrying about food allergens. If needed, you can also add a small fee for special ingredients.

Creating the Perfect Virtual Cookie Decorating Party Experience

Hosting a virtual event is all about making it interactive and fun. Since everyone will be decorating from their own devices, it’s important to keep them engaged throughout the party.

Start by sending a to-do list ahead of time so everyone knows what to expect. It’s also helpful to have a dedicated coordinator to keep the event running smoothly.

For a hybrid event (with some people in person and others virtual), ensure the technology setup is seamless. A test run will help plan each moment and prevent any unexpected tech issues.

virtual cookie decorating party

Hosting a Virtual Cookie Decorating Party on Zoom: Simple Steps

Here’s a simple guide to hosting a virtual cookie decorating party on Zoom, even if you’re not tech-savvy:

  1. Sign up for Zoom: Go to the Zoom website and sign up for a free account.
  2. Schedule the party: After logging in, click “Schedule a Meeting”. Enter the date, time, and party details. Zoom will give you a link to share with your guests.
  3. Send the invite: Copy the Zoom link and send it to your guests via email or text.
  4. Set up before the party: On the day of the party, open Zoom and click “Start Meeting” a few minutes early. This will give you time to check your camera and microphone.
  5. Guide your guests: When your guests join, remind them to turn on their cameras and mics (there’s a button for both at the bottom of the screen).
  6. Share your screen (optional): If you want to show something (like a decorating tutorial), click the “Share Screen” button and choose what you want to display.
  7. Have fun!: Now, you’re ready to chat and decorate cookies together! Keep it simple and enjoy.

Adding Some Fun with a Cookie Decorating Happy Hour

A cookie decorating happy hour is the perfect way to make your event stand out! You can send out optional drink recipes along with your cookie kits and have everyone sip on their favorite beverages while they decorate.

For holiday events, a spiked eggnog or hot cocoa bar could add to the festive atmosphere, while a refreshing fruit-based cocktail might be the go-to for summer or Valentine’s Day parties.

How to Price and Add Upsells to Your Virtual Cookie Decorating Party

When pricing your virtual cookie decorating party, start with a solid base price. You can use my pricing blog for a more detailed breakdown on how to price your baked goods. To increase your earnings, offer upsells. These are optional add-ons that customers can pay extra for, such as:

  • Custom cookie shapes or special designs
  • Premium decorations like edible glitter or fancy sprinkles (for advanced skill level)
  • Rush processing for last-minute orders
  • Extra cookies or additional icing colors

These upsells give customers more choices and make their experience feel special. Especially around the holiday season, offering premium options can boost your sales and attract more customers looking for something unique.

virtual cookie decorating party

Final Thoughts: Hosting the Best Virtual Cookie Decorating Party

Hosting an online cookie decorating party is truly a great way to connect with others, no matter the distance. Whether you’re organizing the event for the holidays, a birthday, or just for fun, it’s sure to be a memorable experience for all involved. From planning the event and managing dietary accommodations to offering live classes or sending out gift cards, there’s so much fun to be had. With the right planning and some creative ideas, you’ll have everyone talking about the virtual cookie party for weeks to come!