Are you a baker, blogger, or foodie who struggles to come up with interesting Instagram captions for your bakery posts? Are you looking for more engagement when you share the pictures of your baked goods?
You’ll want to keep reading because I am sharing my Instagram caption strategy for your bakery foods that will bring your post to life and get more likes and follows on Instagram in 2021.
Why do captions on Instagram posts matter
An Instagram caption is intended to be an explanation of the picture to give it more context. Having just the right caption can encourage engagement and trigger the Instagram algorithm to give your post more exposure. However, a great photo without a caption can risk falling flat and not getting the engagement it deserves.
Captions encourage engagement on your post
Your baking business requires you to show photos of your work, and we all know that the more people that see your photos, the more your potential customer base can expand. When you need to bring your image to life, using captions is a powerful tool. Captions can help you get likes, comments, or even visits to your website.
How to get the most impact with Instagram captions for your bakery
Here is my strategy for crafting the best Instagram caption for bakery and dessert food photos. It all boils down to marketing. Taking a little time to know who your customer is and understand your brand goes a long way towards captioning your photos.
Know your audience
Understand who you want to target so that you can use the language, references, and emojis that speak to them.
Identify your brand voice
What are the qualities you want your brand to embody? What promises do you make as a business?
Put the most important words at the front
People scroll quickly through their Instagram feed. Put the most impactful words first and remember that the caption gets shortened to the first few lines and a reader has to tap to read more.
Use Hashtags wisely
Use hashtags to zero in on your specific niche and that are relevant to your specific post, but don’t let them crowd the caption and be a distraction to viewers.
If you are looking for more Instagram tips, check out this 2021 guide to Instagram algorithm tips.
My complete list of Instagram captions for your bakery
I’ve come up with a list of 50 fresh and creative captions for your baking photos. They are divided by types of sweets, but you can easily swap out keywords and make them fit your specific photo.
Instagram captions for your bakery- chocolate
- Gettin' real sick of chocolate having calories
- I am a woman of many moods and they all require chocolate
- Pretty sure chocolate tastes as good as skinny feels
- There is nothing better than a friend unless its a friend with chocolate
- Don’t bite off more than you can chew, unless its chocolate
- Today is a hot chocolate bomb kind of day
- Oh look, it’s chocolate o’clock
- Chocolate makes me feel less "murdery"
- I believe in chocolate for breakfast
- Save the planet. Its the only one with chocolate
Instagram captions for your bakery- cookies
- I’m not sure how many cookies =happiness, but so far it’s not 2 dozen
- Life happens, cookies help
- Cookies are made of butter and love
- O.C.D obsessive cookie disorder
- Love and cookies are alike, I can never get enough of both
- Cookies: a well-rounded treat
- I did it all for the cookie
- Maybe eating cookies wasn’t cheating on my diet, maybe going on a diet was cheating on my cookies
- I keep clicking “accept cookies” and I have not gotten one cookie
Instagram captions for your bakery- cake and cupcakes
- I need cake, because…. Monday
- How do I like my eggs? In cake...duh!
- Eat cake today. Because its somebody’s birthday somewhere
- Be a beautiful cupcake in a world full of muffins
- We go together like cupcakes and frosting
- Birthdays: nature's way of telling us to eat more cake
- Cake is a four-letter smile!
- I like big cupcakes and I can not lie
- Cupcakes don’t ask silly questions. Cupcakes understand
- Why yes, a pink cupcake will fix everything
Instagram captions for your bakery- bread/ pies/donuts/muffins
- Pilates? I thought you said pie+lattes
- I choked on a carrot this afternoon and all I could think of was that a donut wouldn’t have done this to me
- I sugar coat everything!
- One day you’re the next thing since sliced bread, the next day you’re toast
- Happiness is the smell of freshly baked bread
- Oh, crepe
- I kneed this in my life
- I loaf you
- Lets dough this
- Oh hi cutie pie
- Muffin compares to you
- Such a sweetie pie
- Promises and pie-crust are made to be broken
Instagram captions for your bakery- General sweets
- Sunday carbs don’t count. Those are the lord’s carbs, and he wants you to be happy
- Life is better with sprinkles on top
- Love at first bite
- The secret ingredient is love butter
- Count the memories, not the calories
- You can always save the day with sprinkles
- Procrasti-bake: the art of baking instead of doing something else you should be doing
- Love at first bite
- Bake it till you make it
- You bake me happy
- I followed my heart and it leads me to the fridge
- Sugar is my sidekick
- Living the sweet life
- Calories? More like delicious points!
Have you picked up some new Instagram captions for your bakery posts?
Hopefully, you have seen how captions matter in your Instagram posts. You can use these fun captions to get more engagement, likes, and comments on your food posts. Get the most impact by really understanding your audience so that every caption helps them know your brand even better!