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How to Start Selling Baked Goods Using Facebook

Published: Sep 30, 2022 · Modified: Jul 19, 2024 by Better Baker · This post may contain affiliate links · 20 Comments

If you're wondering how to start selling baked goods from home, you've come to the right place. I'll show you why Facebook is a great place to kickstart your home-based bakery!

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In this post, I'll cover everything you need to know about how to get started selling baked goods using Facebook. First, we'll go over the legal requirements you need to know. Then, we'll discuss a few important steps to take before you begin. Finally, I'll share my best tips for having a successful Facebook sale.

For a more in-depth guide on how to start selling baked goods from home, check out my detailed blog post here. It covers all the basics and more to help you launch your own home bakery business.

Don't forget to join my email list for more tips and advice on starting and growing your baking business. Get valuable tips and recipes straight to your inbox!

Legal Requirements You Need to Know

The first thing you need to know is your state's requirements for selling homemade food that's prepared in your home kitchen. These are called cottage food laws.

Every state has different cottage food laws when it comes to selling baked goods from home. This post includes links for each state in the United States, where you can check your state laws to see if you need a cottage food permit.

How to Start Selling Baked Goods Successfully on Facebook

When it comes to selling home-baked goods, Facebook is the best place to make quick sales. Here’s why:

  • Audience Reach: Facebook has a broad user base that includes a wide range of ages, helping you reach more new customers.
  • Local Groups and Online Marketplace: Facebook has many local buy, sell, and trade groups, as well as the Facebook Marketplace. These features allow you to target your local community easily.
  • Detailed Posts: Facebook allows for longer, more detailed posts compared to Instagram. You can include more information about your baked goods, which helps answer potential customers' questions right away.

This is why Facebook is better than other social media platforms for people who are getting started with home-based food businesses.

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Start with Friends and Family

To start selling baked goods successfully on Facebook, begin with friends and family on your personal Facebook page.

When you're just getting started, you don't need a dedicated business page or business name yet. The goal is to make a few sales and test the waters first.

Just focus on sharing photos or a product list of your delicious baked goods and let your friends and family know that you’re now selling them.

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Stay Engaged

It's important to stay connected with your audience. Reply to comments and messages quickly to show that you appreciate their interest. Share updates about new treats you’re baking and ask for their opinions to keep them involved.

Use Facebook Stories and Live videos to show behind-the-scenes looks at your baking process. This helps build a strong connection with your audience and keeps them coming back for more.

Finding Your Niche as a Home Baker

Deciding what to sell is a difficult task for people who love to bake! You can ask your friends and co-workers which of your baked goods they like best, bake something that you're known for, or try something new.

Just remember that you can't be all things to all people. Once you find a few baked goods that sell well, and that you enjoy and make a profit on, you can specialize in those treats.

Invest in Bakery Packaging and Branding

Start with a simple box that can hold a variety of treats. The more types of products you can fit in one container, the less you will spend on packaging. Adding personal touches, such as business cards with your phone number and contact information, helps build your brand and customer base.

Price Your Products Correctly

This is the most important step and one that lots of people skip. It will set good habits for any future baking that you do, so take the time to learn to cost your recipes and make sure that you are charging enough.

Consider factors like fixed costs (ingredients, packaging), variable costs (overhead like delivery mileage), and your desired profit margin.

For a detailed guide on pricing, check out my full article on Pricing Your Baked Goods.

Set Up Payment Options

Offer as many payment options as possible to make it convenient for your potential customers. You can start with free services like Venmo, PayPal, or Facebook Pay. Down the road, you may want to look into more advanced options like Square for taking credit cards.

Using Facebook to Sell Your Home-Baked Goods

When you're ready to start selling, Facebook is a great way to reach potential customers. Here are few things to know:

Personal Page vs. Business Page

When you're just starting, the good news is that you don't need a business page. You can start selling to your Facebook friends on your personal page. This allows you to tap into an existing customer base without the need to set up a new online presence. As your business grows, you can consider creating a business page to reach more potential customers and to establish a more professional online presence.

Flash Sale vs. Presale

A flash sale is a great way to start selling your baked goods. In a flash sale, you sell food items that are already baked, which is different from a presale where you take orders in advance and then bake the items. Flash sales are a good way to gauge interest and quickly generate sales.

Step-by-Step Guide to Conducting a Flash Sale on Facebook

  1. Choose What You'd Like to Sell-Decide on the food products you want to sell. It could be cookies, bars, muffins, or even mini wedding cakes! Choose items that showcase your baking skills and are likely to appeal to your friends and local community.
  2. Bake It and Take Pictures of It-Bake your chosen products in your home kitchen. Ensure you follow all food safety guidelines and local laws regarding cottage food operations. Once baked, take high-quality pictures of your products. Remember, people eat with their eyes first, so make your photos look as irresistible as possible.
  3. Package It Up for Delivery-Package your baked goods professionally. Use boxes or bags that keep the items fresh and presentable. Adding business cards with your phone number and contact information is a good practice to build your brand.
  4. Post It Online-Post the pictures and details of your baked goods on your Facebook page. Describe what you are selling, the price, and how people can purchase. Mention any specific requirements, such as pickup or delivery options. Be clear and concise in your post to avoid any confusion.
  5. Engage with Interested Customers- Ask people to comment on the post if they're interested or to message you directly. Monitor the comments and messages to engage with potential customers. This interaction is crucial as it helps you understand the demand and builds your customer base.
  6. Secure Payment and Make Your Delivery-Once you have interested customers, ask for payment before delivery. Offer multiple payment options, such as Venmo, PayPal, or Facebook Pay. After securing payment, arrange for the delivery. Whether you choose contact-free delivery or meet at a public place, ensure the safety of both you and your customers.

Other Important Aspects of Starting a Home Baking Business

When starting your own home-based baking business, it's important to consider various aspects to ensure success:

  • Business Structure: Decide on the right business structure for your baking business, such as a sole proprietorship or limited liability company (LLC). This will help protect your personal assets and meet legal requirements.
  • Local Markets and Farmers Markets: Selling at local markets and farmers markets can be a good idea to reach more people in your community. These are great places to introduce your baked goods to new customers.
  • Commercial Kitchens and Coffee Shops: If your home kitchen can't meet the demand, consider using a commercial kitchen. Partnering with local coffee shops to sell your baked goods can also increase your visibility.
  • Marketing and Online Sales: Develop a marketing plan to promote your bakery. Utilize online platforms like Shopify to create your own online store and reach a wider audience. Offering online courses can also help establish your expertise and attract more customers.
  • Business Plan and Mission Statement: Creating a detailed bakery business plan and a clear mission statement can guide your business growth and help you stay focused on your goals.

Conclusion: Is It Legal to Sell Food on Facebook?

As long as you understand and follow your local cottage food laws, it's perfectly legal to sell your home-baked goods online! Choose which items to bake, cost your recipes, invest in packaging, set up your payment method, bake, and photograph your product, and then announce your treats online. Be ready to make a sale and remember to get full payment before you deliver.

For a comprehensive guide on how to start selling baked goods from home, check out my detailed blog post here. It covers all the basics and more to help you launch your home-based bakery.

Join my free Facebook support group for more tips like this to help you get started selling your home-baked goods.

Let me know in the comments how you did!

Looking for some delicious and cottage food-friendly recipes to add to your menu? Here are some easy and popular treats that avoid commonly prohibited ingredients, making them perfect for your home-based bakery:

  • The Best Make-Ahead Puppy Chow Snack Mix Recipe: A crowd-pleasing, shelf-stable option that’s easy to make in advance.
  • Chocolate Covered Rice Crispy Treats: Always a hit, these treats are simple to make and loved by all.
  • Strawberry Popcorn: Add a fruity twist with this sweet and unique snack that your customers will adore.
  • Shelf Stable Buttercream Frosting: Perfect for topping your baked goods, this frosting stays fresh longer and tastes amazing.

These recipes will help you create irresistible products that your customers will keep coming back for!

 

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Comments

  1. Katie says

    January 23, 2021 at 2:21 am

    I love these tips. I’ve been wanting to start selling my cinnamon rolls but wasn’t sure exactly how. I’m definitely going to try this. Thank you!

  2. Better Baker says

    January 23, 2021 at 9:35 am

    Hi Katie, I'm so glad you enjoyed the tips. I think cinnamon rolls should sell well! I've also got a free course with tips for getting started selling from home. YOu can find that in the link if you're interested. https://betterbakerclub.ck.page/2fe28658eb

  3. Michelle says

    April 04, 2021 at 12:53 pm

    Hi Allyson! I am trying to start a pastry business and I really love your tips on how to market my products. Thank you for sharing. God bless

  4. Better Baker says

    April 09, 2021 at 8:51 am

    Hi Michelle, so glad you enjoyed this article. Best of luck with your pastry business!

  5. Better Baker says

    April 20, 2021 at 12:55 pm

    Hi Michelle! Thanks so much for your comment. It makes me so happy to know my articles are helpful to you! Wishing you the best of luck and tons of success with your pastry business!

  6. Leticia says

    July 07, 2021 at 9:29 am

    Hi,am from East Africa.I want to start a home cake business and after searching,I learn a lot from this article.Thank you for providing us with this information.

  7. Better Baker says

    July 07, 2021 at 10:03 am

    Hi Leticia, I'm so glad you found this article useful! Wishing you the best of luck with your cake business in East Africa!

  8. Cathrine says

    September 25, 2021 at 5:50 am

    I loved your article... I too run a small home bakery but I am not able to sell.. I will definitely try the above tips to sell my bakery products

  9. Better Baker says

    October 07, 2021 at 9:36 am

    Hi Catherine, I hope my website gives you some new ideas for selling your home-baked goods. You can also join my Facebook group for Home Bakery Business Tips. Best of luck to you! Here is the link to join: https://www.facebook.com/groups/474052560472378

  10. Johnece says

    November 09, 2021 at 9:42 am

    Thanks for sharing your thoughts and tips for selling online. It was very thoughtful of you. I truly appreciated it. It gives me a good starting point.

  11. Better Baker says

    November 10, 2021 at 11:29 am

    Hey Johnece, so glad you enjoyed this article. You are also welcome to join my Home Bakery Business Tips Group for even more tips. Here's the link: https://www.facebook.com/groups/474052560472378

  12. Dan says

    July 29, 2022 at 7:16 pm

    I bake breads - yeast and sourdough. I fidddle with sales but today I give away (church and local hospital staff) about 80% of what I make. II picked it up after about 40 years as a CPA (not tax - but accounting and auditing). I have some comments on your page- some facts, some typos. I don't see an address to send to you directly, but I will try [email protected] and see if it works. I think we can learn from each other. I appreciate your energy. dan

  13. Danielle says

    September 19, 2022 at 12:33 pm

    Thank you for these tips! Which category do you post baked goods on Facebook marketplace? I didn’t see a category for baked goods specifically, so I tried “miscellaneous” but it would not allow me to have an option to ship like other categories do.

  14. Patricia says

    January 31, 2023 at 11:52 pm

    Hello,
    What category do I use in facebook to past my baked goods?
    Thanks

  15. BRENDA says

    February 27, 2024 at 9:56 pm

    Hi! I have been wanting to start a small cupcake business from home but had no clue on how to start. I really appreciate all the tips . I have no time to think about it anymore so I’m throwing myself out there and do it. Thank you

  16. Better Baker says

    February 28, 2024 at 2:56 pm

    Hi Brenda, here is a good article that walks you through the steps to starting a home bakery:https://betterbakerclub.com/home-based-baking-business/. You can also join my Home Bakery Business Tips Facebook group here: https://www.facebook.com/groups/474052560472378

  17. Terri says

    February 28, 2024 at 6:36 pm

    Hi I want to take the time to thank you.I have made so many amazing items. Takes, pies, cookies, cookie bars on and on. I got a bit discouraged after posting a beautiful decorated cake on Facebook when I only had three people ask for me to make cakes for them. I thought to myself this is never going to work. And oh boy my cakes are made from scratch as well as my frosting I decorate them beautifully. I'm going to take your advice and do it again I'm sure that it was just a bad time financially for most to post. Thank you so much for giving me the want to again. Everything you wrote definitely put a fire in my desire to do what I do best and that is cook and bake. Thank you so much. You are an amazing woman, you made it as simple as possible. If you want to make money here are some ideas, this is what I do and, you can do it too. Thank you so much from my heart to yours. Keep making that money with your delicious goodies.
    Thank you,
    Terri

  18. Better Baker says

    March 06, 2024 at 9:07 am

    Hi Terri, Thanks so much for taking the time to comment and share your story. It takes a lot of resillence to succeed at this, and it sounds like you have that! One thing that's easy to overlook is that it takes time to get established. Consistent orders don't happen overnight, but if you keep trying it's going to happen. Best of luck to you!

  19. Almas Azhar says

    September 17, 2024 at 10:56 am

    Thanks a lot..... it is very helpful ☺️

  20. Better Baker says

    September 19, 2024 at 11:44 am

    Thank you so much for visiting the blog! 😊 I really appreciate it, and I’m glad you found the post helpful!

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Hi, I'm Allyson!

Some people bake for fun. Some bake for work. I’ve spent 30 years doing both! With four bakeries under my belt and a passion for recreating bakery favorites, I love sharing recipes that bring your favorite bakery classics home.

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